We all know, infact people of Andhra Pradesh know that there are 2 giant leading dailies. The Famous until 2007 EENADU owned by Ramoji Rao and SAKSHI owned by Y S JAGAN MOHAN REDDY. They are followed up by many papers who are thriving for 3rd spot but incidently Radha Krishna owned ANDHRA JYOTHY is third paper, apart from these Vartha, Surya and Namaste Telengana are significant papers.
Prior to establishment of Sakshi, the market was almost a monopoly incase of views expressed in circulation, only Vartha was a threat to EENADU in 90's and early 2000's. But due to unknown issues, the paper has lost credibility and also circulation. It was once threat due to it supported Congress party when TDP was ruling in AP. As Eenadu was always a loyalist to TDP party in admist to various situations, Vartha was playing the role of loyalism very effectively to Congress. But Eenadu played a safe game as the print of paper was good, they never had a blur image. Even in Black and white modes too they had a perfect figure of making the image looking clear. Where Vartha failed to achieve and sudden loss of Andhra Jyothi and Andhra Bhoomi made the competition very interesting, but never Vartha reached Number One spot.
After losses of Vartha thriving to kill itself, AndhraJyothi and AndhraBhoomi returned with a cold blood vengeance but the return did not threaten Eenadu from dominating the industry. Meanwhile, Andhra Jyothi has chosen its partner to support in Political issues as TDP, whereas Andhra Bhoomi never choose one particularly one partner, sometimes it has chosen the Left parties and sometime it has chosen Congress.
Then in 2007, the situation has come where the Eenadu group had to fear, Eenadu paper which already has ETV and ETV 2 as their primes in TV field had enough vision to make it tough for new comers to make an impact in state. But the new technology and attractive features made SAKSHI a show stopper. Sakshi which started in 2007 had said that every page will be in colour which was a shock to media and immediately they have started News Channel on the name of Sakshi itself making a weapon to threaten Eenadu and TDP. Soon, the paper and media channel has gained the popularity and now having records.
Sakshi paper and media company owned by Jagan Mohan Reddy were never a let down for him as he has his own business plans which made Sakshi to be in race forever to dominate the fever of Uno spot.
Now in view of CBI enquiry on Jagan. Andhra Jyothi and Eenadu are cooking up stories and writing every thing to irk Jagan and send him to Jail such that there is a clear view to dominate paper market and also the Politics as Jagan and his image is standing between TDP and Rule. Any survey says that, Jagan and TRS party will lead the situation and eventually win the contest as of now. Even Jagan is not facing any heat on T issue as of now as CM and Babu have faced. Atleast 5% of the heat is not faced by Jagan.
Today Sakshi media has slamed against their opponents and laid a warning not to involve in subtle issues. Now, there is a lot of corporate war going on in state and people are watching it very silently. But still some people support their own leaders as the words have impacted on them. The interesting part is that the people who support or also the people who are working for good and reputed companies. God knows how cheap these people are working. One of the person said that the impact level makes many to go into these kind of activities.
Lets see when these drama ends and when can we see the true Journalismed values followed by the media people.
This post has feelings and views of author. He is not responsible for any mis issues posted. Please read in clear mind view which makes you to feel better. Do Comment after you read which helps us to provide more neat information.
Prior to establishment of Sakshi, the market was almost a monopoly incase of views expressed in circulation, only Vartha was a threat to EENADU in 90's and early 2000's. But due to unknown issues, the paper has lost credibility and also circulation. It was once threat due to it supported Congress party when TDP was ruling in AP. As Eenadu was always a loyalist to TDP party in admist to various situations, Vartha was playing the role of loyalism very effectively to Congress. But Eenadu played a safe game as the print of paper was good, they never had a blur image. Even in Black and white modes too they had a perfect figure of making the image looking clear. Where Vartha failed to achieve and sudden loss of Andhra Jyothi and Andhra Bhoomi made the competition very interesting, but never Vartha reached Number One spot.
After losses of Vartha thriving to kill itself, AndhraJyothi and AndhraBhoomi returned with a cold blood vengeance but the return did not threaten Eenadu from dominating the industry. Meanwhile, Andhra Jyothi has chosen its partner to support in Political issues as TDP, whereas Andhra Bhoomi never choose one particularly one partner, sometimes it has chosen the Left parties and sometime it has chosen Congress.
Then in 2007, the situation has come where the Eenadu group had to fear, Eenadu paper which already has ETV and ETV 2 as their primes in TV field had enough vision to make it tough for new comers to make an impact in state. But the new technology and attractive features made SAKSHI a show stopper. Sakshi which started in 2007 had said that every page will be in colour which was a shock to media and immediately they have started News Channel on the name of Sakshi itself making a weapon to threaten Eenadu and TDP. Soon, the paper and media channel has gained the popularity and now having records.
Sakshi paper and media company owned by Jagan Mohan Reddy were never a let down for him as he has his own business plans which made Sakshi to be in race forever to dominate the fever of Uno spot.
Now in view of CBI enquiry on Jagan. Andhra Jyothi and Eenadu are cooking up stories and writing every thing to irk Jagan and send him to Jail such that there is a clear view to dominate paper market and also the Politics as Jagan and his image is standing between TDP and Rule. Any survey says that, Jagan and TRS party will lead the situation and eventually win the contest as of now. Even Jagan is not facing any heat on T issue as of now as CM and Babu have faced. Atleast 5% of the heat is not faced by Jagan.
Today Sakshi media has slamed against their opponents and laid a warning not to involve in subtle issues. Now, there is a lot of corporate war going on in state and people are watching it very silently. But still some people support their own leaders as the words have impacted on them. The interesting part is that the people who support or also the people who are working for good and reputed companies. God knows how cheap these people are working. One of the person said that the impact level makes many to go into these kind of activities.
Lets see when these drama ends and when can we see the true Journalismed values followed by the media people.
This post has feelings and views of author. He is not responsible for any mis issues posted. Please read in clear mind view which makes you to feel better. Do Comment after you read which helps us to provide more neat information.
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